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The Mysterious Passenger

Agency Network: 
Published/Aired: 
April 2011

IKEA - The Mysterious Passenger by LA CHOSE

Description: 

If you drive the Mysterious Passenger to IKEA, he will make you win 1000€ to spend at IKEA.
Play on http://www.covoiturage.ikea.fr, the French IKEA's Carpool service, and try to take him in your car.

Digital advertisment created by La Chose, France for IKEA, within the category: House, Garden.

Advertising Agency: La Chose, Paris, France
Creative Director: Pascal Grégoire
Art Director: Guillaume Ganty
Copywriter: Victor Sidoroff
Agency Producers: Maeva Caron, Nicolas Buisset
Production Company: Hush

Comments (3)

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Highest Rated

sirvan's picture
sirvan
Activity Score 29860

A little dangerous, but probably effective :)

+++

"I love some things, and don't love some other things."

Mick001's picture
Mick001
Activity Score 144

Excellent! Superbe idée!

mickaelkrikorian's picture
mickaelkrikorian
Activity Score 3

cool idea!

sirvan's picture
sirvan
Activity Score 29860

A little dangerous, but probably effective :)

+++

"I love some things, and don't love some other things."

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