Smallest store in the World

April 2012

Visit the smallest store:

With city populations on the rise, living spaces are becoming increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution. To demonstrate this, we built an entire IKEA store in a 300 x 250 pixel web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. As with our full size stores, shoppers were able to browse by department, choose and buy any of our products on display.

To watch the film, click here:

Comments (6)

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kleenex's picture
Activity Score 51044

not for me.

chuckieT's picture
Activity Score 680

Just a gimmick that people will ignore.

Copy_ranter's picture
Activity Score 194

F**kin great idea that is true to the Ikea brand. I love it and a bit jealous I didn't think of it. Great job Ogilvy Action Dubai.

brookjohnston's picture
Activity Score 296

How can you guys actually be criticizing this? It's a bloody big box ad! This is wonderful. I challenge you to show me a better 300 pixel execution.

chuckieT's picture
Activity Score 680

It just looks like any other regular banner talking about selection or a new store location. It's not attention grabbing. Then it just clicks through to the site, so it's not really a store contained in the banner. I think it's a nice idea, but not actually effective.

Temple's picture
Activity Score 11341

There is weeks of hard work behind this, congrats. The 300 X 250 is impractical of course, but with great stunt value.