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PAX it!

Agency Network: 
Published/Aired: 
March 2017
IKEA Digital Ad - PAX it!

Description

PAX it! The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.

Digital advertisement created by Grabarz & Partner, Germany for IKEA, within the category: House, Garden.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Directors: Thomas Fritze, Stefan Geschke
Art Directors: Thomas Fritze, Christian El Asmar
Copywriters: Stefan Geschke, Sonja Sonner
Account Managers: Dominique Bremer, Anna Bollien
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Highest Rated

kleenex's picture

Winner.

kleenex
Activity Score 51126
Web Designer/Developer
JERESA's picture

WOW!!!! Love it.

JERESA
Activity Score 51
Creative Director
kleenex's picture

Winner.

kleenex
Activity Score 51126
Web Designer/Developer
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