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Published/Aired: 
October 2009

Description

Digital advertisement created by Forsman & Bodenfors, Sweden for IKEA, within the category: House, Garden.

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Adam Ulvegärde
Copywriter: Robert Lund
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Guest's picture

this is fabulous!!!!!!!!!!!!1

Guest
satrianee's picture

Very good job. Cleverly executed, very well spread. Even the ad itself was demanded. Results easily could monitored end evaluated.

Just like the brand, this ad became cheap but attractive and very efficient.

The presentation was perfect too. Congratulations to you all.

satrianee
Activity Score 3748
royschellekens's picture

Great in all ways!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

StarlaY's picture

Great idea. Congrats...

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

Very cool. Unfortunately, I suspect that promotions like this will be harder to come by due to Facebook's new promotion guidelines:

http://www.insidefacebook.com/2009/11/06/facebook-updates-promosweepst...

Guest
Jakarta Jack's picture

Facebook wants money for this. I wish they would use it to make Facebook function properly instead of giving a continuous flow of error messages.

Jakarta Jack
Cheloveco's picture

que buena ideaa!!!

Cheloveco
Activity Score 54
Art Director
silvi's picture

Me explicarías, por favor, en español esta idea, que parece muy buena?
Gracias!

silvi
Activity Score 4172
Copywriter
sirvan's picture

Great promotion.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Well... Air is for free... Its cool but it only works a few times...

Guest
jackmancer2017's picture

Nothing special. Social media is the future.

jackmancer2017
germanhudders's picture

Superb use of interactive strategies and social networks... great idea

germanhudders
Activity Score 336
Copywriter at Droga5
Guest's picture

Really smart marketing idea

Guest
chris myles's picture

well executed.

chris myles
Activity Score 429
Napier University
Gordons's picture

This must have been gold. Great use of Social Media.

Gordons
Activity Score 41
Copywriter at New York City
Guest's picture

It was.

Guest
cpaige88's picture

That is smart. Really great idea :)

cpaige88
Activity Score 170
Webster University
Lucy@Ad-Rank Media's picture

What an excellent example of online marketing!

Lucy@Ad-Rank Media
Activity Score 2
Ad-Rank Media
stephencrossett's picture

Hey this is a great post. Can I use a portion of it on my site ? I would obviously link back to your page so people could view the complete post if they wanted to. Thanks either way.

stephencrossett
Activity Score 2
Producer/Director
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