iPark app

Agency Network: 
October 2011

Hyundai iPark app


Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience. It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small. In addition, with the hectic urban lifestyle often people forget where they parked their cars. We decided to help Hyundai drivers park their cars and remember where they parked it. The app. also helps drivers find the nearest Hyundai service centers.

How it works: Stand with your car mirror parallel to the bumper of the car close to you. Take a picture of the license plate of the car further away from you. Match the square on your screen to the license plate in the photo you took. Confirm the match and find out if your car fits in or not. You can share your location on facebook. After parking you can save the spot so you easily find your car later. Looking for a service center? No worries. Hyundai iPark app locates the center that is nearest to you. Basically, Hyundai iPark is your personal parking assistant.

Digital advertisment created by Y&R, Israel for Hyundai, within the category: Automotive.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Tzur Golan
Executive Interactive Directors: Sagi Blumberg, Roy Cohen
Executive Client Director: Adam Polachek
Art Directors: Dan Kashani, Adva Alon
Copywriter: Nadav Raviv
Supervisors: Alon Segal, Merav Greenshtein
Account Manager: Gadi Margulian
Production Company: Pitchipoy Animation Productions

Comments (15)

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Temple's picture
Activity Score 11337

Completely useless. And... taking a photo of the car plates in front of you? You wouldn't really want to do this.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

My thoughts exactly.

sambuca's picture
Activity Score 1066

omg.... no 1 time waster...

Blashyrkh's picture
Activity Score 32890

this is.... madness

Nuntype's picture
Activity Score 71

Useful on paper but far, far too longwinded to be practical in real-world situations. What a shame :/

bate_palmas's picture
Activity Score 1479


Besides for which, a lot of cars are coming out with this technology now. It's losing its USPness

gioborde's picture
Activity Score 1387

Reaaallyyyy?, an app for mayor morons who have no sense of proportion, By the time u finish using it, someone whose not so stupid comes along and takes it away!!.


atilas lob's picture
atilas lob
Activity Score 66

C'mon guys, do you think people have that much time to play around just for parking?
I think we all need to make life easier. This app for me fails completely.

Nice illustration though.

brandlover's picture
Activity Score 175

By the way Micra does it from its computer with Parking Slot Measurement, without using an iPhone or making a traffic block with shooting car plates.

stitchy's picture
Activity Score 779

why dont u spend more time learning how to park!!!

raulbanderas's picture
Activity Score 357

to many steps just for parking, this does not work for me

Glut's picture
Activity Score 3935

@stitchy you´re right

Yarp's picture
Activity Score 385

I have a very hard time believing this even works or works well enough to use. I know what they're trying to get at with taking a picture/proportioning of license plates, but the location of your phone when you take a picture can differ depending on arm length, seating position, car position, angle, etc, etc...this makes taking a precise picture nearly impossible. Add in the honking and angry motorists behind you and this app becomes pretty useless.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

This doesn't save time at all. It costs more valuable time...

jjf's picture
Activity Score 260

Idiocy. Can you use your brains to park? just scrolling to the ad and trying to snap the picture will waste enough time to get the towing truck coming for you. Who came up with this idea, gramps?