It’s Always Nightfall Somewhere

Agency Network: 
August 2010

URL: BOSS Bottled, Night: It’s Always Nightfall Somewhere

BOSS launches a new web site connecting international urbanites with local nighttime traditions around the world, for the launch of the new fragrance for men, ‘BOSS Bottled. Night.’ The cities featured on the site change according to where it’s dusk, with content related to each city, like streams of weather info from Yahoo, mood sentiment from Twitter and stats on lifestyle researched specifically for BOSS.

Digital advertisment created by Blast Radius, Netherlands for Hugo Boss, within the category: Health.

Comments (3)

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Guest's picture

Such a good insight and such a lame execution, not the art work ofcourse , thats great. but this is boring and the punch line is missed.

DBB's picture
Activity Score 1216

What he said ^

Guest's picture

Yeah, it was a waste of time and money