Meeting Murilo

Agency Network: 
April 2015


The 3D ultrasound exam is when a pregnant woman first sees her baby. Huggies allowed Murilo's future mom and another 3 moms-to-be to have this irreplaceable experience. This is the first of 4 videos in the #CountingTheDays campaign.

Digital advertisement created by TBWA, Brazil for Huggies, within the category: House, Garden.

Advertising Agency: Mood\TBWA, São Paulo, Brazil
Chief Creative Officer: Valdir Bianchi
Digital Creative Director: André Felix
Creative Directors: Bruno Brasileiro, Felipe Munhoz, Rafael Gonzaga, Ricardo Correia
Copywriters: Bruno Brasileiro, Rafael Gonzaga
Art Directors: Felipe Munhoz, Ricardo Correia
Film Company: La Casa de La Madre
Film Director: Jorge Brivilati
Script: André Castilho
Production Company: The Good Fellas
Sound Design: Lua Nova
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T.'s picture

Awesome. Had to hold back the tears.

Activity Score 1110

What's your ad telling the consumer?

elmarianchi's picture

this is just wonderful

Activity Score 1253
Copywriter |

it's OK to have an opinion

damnson's picture


Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

A bit creepy though.

Activity Score 51721
Web Designer/Developer
guberneves's picture

Amazing. Touching. Intelligent. GOLD.

Activity Score 51
Copywriter at EC Comunicação
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