The Experiment

Agency Network: 
November 2011


Production Company- B-Reel

Digital advertisment created by Wieden + Kennedy, United Kingdom for Honda, within the category: Automotive.

Advertising Agency: Wieden + Kennedy, London, UK
Creatives: Lisa Jelliffe, Kirsten Rutherford
Producer: Dominic Tunon
Creative Directors: Chris Groom, Sam Heath
Interactive Creative Directors: Gavin Gordon-Rogers, Andy Cameron
Designer: Chris Welsby
Creative Technologist: Mike Tucker
Executive Creative Directors: Tony Davidson, Kim Papworth
Music: Human
Art Director: Bertrand Carrara
Lead Developer: Mattias Ekendahl
Creative Director: Riccardo Giraldi
Producer: Sarah Barclay

Comments (5)

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andylefty's picture
Activity Score 4535

Argh my browser isn't supported.

Looks like a charming site from the demo.

sweejin's picture
Activity Score 7256

Done already:

DBB's picture
Activity Score 1216

One of the craziest executions i have ever seen!
Well done!!!

chunkylover69's picture
Activity Score 71

wtf is this? if it doesn't work on the latest browsers, then it's stupid. i'm on chrome and nothing happens.


chunkylover69's picture
Activity Score 71

furthermore, i'm not going to open up a different browser to see if this works. you lost me. you had me intrigued, honda, but you left me angry and frustrated. Now imagine I was one of those 4 consumers that actually checked this site out? amazing.

It's more like a Honda Hypothesis than an Experiment.