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Bottle sounds

Agency Network: 
Published/Aired: 
May 2009

Description

Heinz opens the barbecue season. For this purpose a viral spot with the message "It´s barbecue time. Call your friends." has been developed. This spot leads to the website "www.room57.de" where the users can mix and send their own video invitations.

Digital advertisement created by Raum Zwo, Germany for Heinz, within the category: Food.

Advertising Agency: Raum Zwo, Berlin, Germany
Creative Directors: Dino Franke
Art Director: Dino Franke
Copywriter: Manuel Mitic
Post Production: Pirates`n`Paradise
Production: Kiosque Film
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Guest's picture

yeah, just 3 years after Lasse Gjertsen..

Guest
dansheppy52's picture

Just because something is shot on a digital video camera does not make it viral. Viral comes from the rewarding feeling you get from watching it and sending it on to others. Nothing about this seems new, fresh or fun to watch. There are tons of (better) "beats from other noises" videos on youtube and, to add to it, several similar entries in the Heinz "Top This" contest when Heinz asked consumers to make commercials.

I wish people would stop calling things viral before they are.

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

freakart's picture

Do agree this has been overdone with video/audio mixing. The idea is old and not entertaing. It's offensive I think, that they throw the image of the bottle in your face, like you are so dumb and can't see that it is freakin heinz.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture

I believe Lasse Gjertsen copyrighted this form of video editing. Maybe not, never the less this it's a blatant rip off. Lasse's video went viral, this certainly won't.

http://www.youtube.com/watch?v=o9698TqtY4A

Guest
alexander_bickov's picture

Freakart, you have so much critics. I want to teel you that any idea is old.

alexander_bickov
Activity Score 3279
slowrider's picture

if it`s so - then we can close down the advertising business

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

shahidali's picture

like it. good one.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

heinz is in the music business:-)

Guest
Emran Hayat's picture

not bad at all the way u guys criticizing

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

tirthomitro's picture

pretty dull ending. yeah! kinda' sucks!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

CurryJ's picture

This style of sound mixing has been used so much better in this example. http://adsoftheworld.com/media/tv/steam_whistle_pilsner_locomotive

Great relevance to the product and the brand. In case of Heinz, it makes no sense at all. Just been done for the sake of it. Pretty bleh in my opinion...

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Corbeen's picture

This kind of thinking makes me puke.. It is totally ruining this business, makes us into comedians who are looking some interesting form of shooting and putting the product inside without any reason , like a ice cream into oven...
Just stop it , for the sake of all.

Corbeen
Activity Score 1093
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