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UEFA Champions League Trophy Tour 2012

Agency Network: 
Published/Aired: 
March 2012

Description

To celebrate the launch of Heineken's first ever global UEFA Champions League Trophy Tour, we set up a stunt to show the world what happens when football fans get closer to the Trophy than they'd ever imagined. On match day fans checked into what they thought was their hotel room, but was actually a room full of hidden cameras... and an unexpected guest.

Digital advertisement created by TBWA, Netherlands for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: United State of Fans\TBWA, Amsterdam, Netherlands
Creative Director: Kari Shaw
Creatives: Hubert Visser, Armand du Bois
Accounts: Guido Klomp, Aniek Ajanaku-Holland
Strategy: Antonie van Schendel
Producer: Melissa Lee
Production: Monodot / Verheyden
PR: Pitch London
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kleenex's picture

got to have a beer with the ad.

I want to keep the trophy for myself though.

kleenex
Activity Score 51098
Web Designer/Developer
mertos's picture

beer

mertos
Activity Score 904
Creative Director
darrenabriel's picture

nice! great vibes ;) any football fan can relate too. really cool to lift a champions league cup!

darrenabriel
Activity Score 54
Art Director at Ogilvy
mr.x's picture

Love it!

mr.x
Activity Score 998
Forsbergs Skola
Temple's picture

Excellent.

Temple
Activity Score 11341
Creative Director
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