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Passport, 1

Campaign
Agency Network: 
Published/Aired: 
August 2012

Also From This Campaign 2

Description

Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer.

Digital advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: iris, Singapore
Creative Directors: Subha Naidu, David Brown
Art Directors: Malcolm Wee, Melvin Lim, Regina Chan
Copywriter: Khairul Mondzi
Director: Firecracker Films
Sound: SongZu Singapore
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Highest Rated

t1sh0cfc's picture

I was just wondering how the beer was transported :) Isn't it too heavy?

t1sh0cfc
Activity Score 38
chiflete comunic's picture

heineken green same as green money! cool so cool.

chiflete comunic
Activity Score 91
Other
kleenex's picture
kleenex
Activity Score 51110
Web Designer/Developer
Temple's picture

What I saw may not make me want to drink beer but it did make me want to go and visit Mongolia.

Temple
Activity Score 11341
Creative Director
t1sh0cfc's picture

I was just wondering how the beer was transported :) Isn't it too heavy?

t1sh0cfc
Activity Score 38
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