Agency Network: 
May 2010

More banners: 1, 2, 3, 4, 5.

For Internet, banners use animated gifs to create a budget 3D effect: the young and the comatose lie on train seats and other transportation, their unconscious bodies jiggling from engines or railway sleepers. The banners will be displayed on and Posters and postcards will appear in cities across the continent.

Digital advertisment created by KesselsKramer, Netherlands for Hans Brinker, within the category: Transport.

Advertising Agency: KesselsKramer, Amsterdam
Creative Directors: Erik Kessels, Dave Bell
Art Direction: Erik Kessels
Copy: Dave Bell, Christian Bunyan
Production: Pieter Leendertse
Photography: Thomas Mailaender

Comments (11)

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atb2005's picture
Activity Score 13557

This is by far one of the most annoying web banners I've seen.

capywriter's picture
Activity Score 5509

not a big fan of these either, but they've had brilliant campaigns before. If you haven't seen those, you should definitely look those up.

Molecule's picture
Activity Score 435

the campaign is so-so funny, good insight though. I agree the banner is extremely annoying.

Thzic's picture
Activity Score 7

love the visual style , it attracks the eye and
the image it self is great.

LeeHarvey's picture
Activity Score 3045

Haha I think these banners are GREAT! They are like eye-magnets, fantastic, and much better than the print-campaign.

live_comments's picture
Activity Score 48

lol! :)

Guest's picture

Yeah... how does no-one notice that she looks like she's being victimized? Weird, gross and super disturbing. FAIL!

LeeHarvey's picture
Activity Score 3045

That's your own little dirty mind my friend!

clayology com's picture
clayology com
Activity Score 245

quite good..!! the idea is sumthng new..but yeah.kind of depressing..i mean..budget hotels can be represented in better and more lively ways..this makes me wanna go off to sleep..!!zzzzz...

Ads u create needs Attention!!

LeeHarvey's picture
Activity Score 3045

The Hans Brinkers campaign has a history of depressing ads! It's cheap for a reason. Great campaign!

Temple's picture
Activity Score 11341

Excellent campaign.