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Greensaver

Agency Network: 
Published/Aired: 
November 2009
 Greensaver

Description

This is an innovative advertising effort from WPP’s green mandate to persuade its client’s employees to switch off their idle computer monitors. The fact is that 100 computer monitors left on overnight waste loads of energy (120Wh) and pump out plenty of CO2 (51.6kgs).

In order to persuade the employees to reduce their company’s carbon footprint, save energy and boost green credentials, they created unique screen savers which create visual illusion: that inactive monitors around the office have been transformed into everyday objects associated with high energy use – such as a microwave or a colour copier.

Advertising Agency: Wunderman London, UK
Executive Creative Director: David Harris
Copywriter: James Nester
Art Director: Chris Lawson
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dadada's picture

great idea!

where can i download this screen saver please?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ivan's picture
ivan
Creative Director at Ads of the World
Wordnerd's picture

well done

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

are you serious? ive never heard that shit before.

Guest
jackmancer2017's picture

sweet ;p

jackmancer2017
royschellekens's picture

Love it!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

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Camilo Machado's picture

I need this. Admittedly, I am a chronic offender.

Camilo Machado
Activity Score 35
Art Director
sirvan's picture

Great. Awesome. Etc.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

mikeelrapido's picture

Nice one, I will download it too...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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WillyLatasa's picture

Very cool, downloading right now!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Guest's picture

It defeats the purpose if we are downloading and keeps it playing.....

Guest
Guest's picture

greensaver, great name!

Guest
Dadaism's picture

Is cool!
But people downloading it will keep it running as a message to tell others to off the computer?
or i just can't get it?

Dadaism
Activity Score 161
Darling Design
silvi's picture

This really works!

silvi
Activity Score 4172
Copywriter
Art Director for hire's picture

love it!

Art Director fo...
Activity Score 14
University of the Arts London
annavel's picture

Excellent

annavel
Activity Score 107
Copywriter
thenewguy's picture

I HATE this.

Come on. Someone had to say it.

thenewguy
Activity Score 127
Copywriter at Quebec
hagemony's picture

i downloaded and love it.

hagemony
Activity Score 335
Marlus Lau's picture

I agree it works.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Guest's picture

Bravo!!!!!!!!!!!

Guest
Guest's picture

Nice work...I will turn on my laptop for the whole night then, just to see it.

Guest
Guest's picture

Aren't those people the same that forget to switch off their computer as well? So before you turn off a monitor, you should waste some energy on that 'power button'.

Anyway, I like the microwave... but it could have had more action like exploding beans and mushrooms, a simple disaster.

Over and out.

Guest
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