PocketCD App

Agency Network: 
February 2011

Creatives always have the same problem: is an idea really good, or should it land in the trash can? Stop relying on your gut feeling, speak your idea into the Pocket CD, and get an instant idea evaluation. You record your idea into your iPhone and then hold the phone over your head. After a few seconds of "processing" you either get a bright lit light bulb (a good idea) or an unlit lightbulb (a bad idea). More of a fun app then a serious one.

Digital advertisment created by Leo Burnett, Switzerland for Goldbach Media, within the category: Professional Services.

URL to download the app:
Advertising Agency:">Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Executive Creative Director: Martin Spillmann
Creative Directors: Dan Strasser, Patrick Suter
Art Director: Oli Kreienbuehl
Copywriter: Reto Vogler
Photographer: Oliver Nanzig
Accounts: Rebecca Krausse, Nora Urscheler
Programming: Goldbach Mobile

Comments (6)

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jackmancer2017's picture
Activity Score 6992

The description says: "More of a fun app then a serious one."

I can see why it's not a serious one but I can't really see what's fun about this.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

where do these ideas go after you hit the enter button?


Martijn's picture
Activity Score 1888

They probably didn't test this idea...

slimmy's picture
Activity Score 51

Replaced my CD with this. Does a better job.

thedesignaddict's picture
Activity Score 5403

Utter waste of time. Get back to work.

CuriousPencil's picture
Activity Score 4225

+ 1.

You sound like an angry pair of bearded glasses, nice one.