Advertisement

uArt iPhone application

Agency Network: 
Published/Aired: 
May 2009
Gillette Digital Ad -  uArt iPhone application

Description

Gillette iPhone Application / uArt is a new iPhone and iTouch app developed by Gillette. Just take a picture of you or a friend, add a beard, and shave it into any facial hairstyle you want.

Sr. Creative Director: Jon Krevolin (BBDO New York);

iTunes URL: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=312349913&mt=8
Advertising Agency: http://www.bbdo.com">BBDO, New York, NY and Singapore / http://proximityworld.com">Proximity Singapore, New Zealand, Toronto, Canada
Executive Creative Director: Jack Neary (BBDO New York)
Art Director: Jason Hirsch/Melinda Ward (BBDO New York)
Copywriter: Tommy Troncoso (BBDO New York)
Chief Creative Officers: David Lubars/Bill Bruce (BBDO New York), Danny Searle (BBDO Singapore)
Digital Creative Director: Jon McKenzie (Proximity Singapore)
Senior Interactive Art Director: Edwin Poh (Proximity Singapore)
Design Director: Craig Duffney (BBDO New York)
Designer: Tim Lahan (BBDO New York)
Associate Director of Production: Heather Steinberg (BBDO New York)
Associate Producer: Lindsay Brady (BBDO New York)
Account Team: James Stephens (BBDO New York)
Mobile Technology Planner: Peter Watling (AIM Proximity New Zealand)
Head of Digital Strategy: Douglas Lin (AIM Proximity New Zealand)
Producer: Joanne Gilchrist (Clemenger BBDO New Zealand)
Log in or register to post comments

Highest Rated

NastyJester's picture

Sweet idea.

NastyJester
Activity Score 740
Copywriter
NastyJester's picture

Sweet idea.

NastyJester
Activity Score 740
Copywriter
Adaddicted's picture

Is it another reason to buy iPhone or a razor??

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

this is a faked idea - have a look on the time

Guest
ivan's picture

It certainly isn't a fake. I have it on my iPhone and it works beautifully.

ivan
Creative Director at Ads of the World
Guest's picture

if its so - then skipp my comment

Guest
Guest's picture

how is it fake if i've already spent 20 minutes on it?

Guest
Guest's picture

This is the best! Thanks for the hours of fun guys, awesome idea!!

Guest
Guest's picture

Awesome, i love when people use that particular media creatively

Guest
My_friend_Goo's picture

Awesome, i love when people use that particular media creatively

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
Guest's picture

pretty cool, but holy shit! look at all those credits!!!

Guest
Guest's picture

Agree. That's a sh*t load of credits for a such a small project. Must be some desperate people over there at BBDO.

Guest
Guest's picture

YEP, TOO MANY CREDITS.

Guest
Guest's picture

That's a funny idea. Reminds me of a trip to Gillette World Shaving Headquarters in Boston. Agree that the list of credits is nuts. The product name makes no sense though.

Guest
Hollmichel's picture

Disagree, the name makes sense when you look at the shape of your jaw, the U shape where u normaly shave most of your beard.

Hollmichel
Activity Score 4
Flag Professional
Guest's picture

Ha, fun stuff.

Guest
everartz's picture

so?

everartz
Activity Score 7613
Art Director |

| everartz |

bknowlden's picture

Advertising Agency: BBDO, New York, NY and Singapore / Proximity Singapore, New Zealand, Toronto, Canada
Executive Creative Director: Jack Neary (BBDO New York)
Art Director: Jason Hirsch/Melinda Ward (BBDO New York)
Copywriter: Tommy Troncoso (BBDO New York)
Chief Creative Officers: David Lubars/Bill Bruce (BBDO New York), Danny Searle (BBDO Singapore)
Sr. Creative Director: Jon Krevolin (BBDO New York);
Digital Creative Director: Jon McKenzie (Proximity Singapore)
Senior Interactive Art Director: Edwin Poh (Proximity Singapore)
Design Director: Craig Duffney (BBDO New York)
Designer: Tim Lahan (BBDO New York)
Associate Director of Production: Heather Steinberg (BBDO New York)
Associate Producer: Lindsay Brady (BBDO New York)
Account Team: James Stephens (BBDO New York)
Mobile Technology Planner: Peter Watling (AIM Proximity New Zealand)
Head of Digital Strategy: Douglas Lin (AIM Proximity New Zealand)
Producer: Joanne Gilchrist (Clemenger BBDO New Zealand)

???

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

Fine. Nothing too exciting about this

Guest
Guest's picture

Very cool application and good job using the space creatively.

Guest
Qwerty's picture

It's funny how ideas pop up at the same time. I saw this same idea in a student portfolio a few months ago. Funny App.

Qwerty
Activity Score 96
Creative Director
ivan's picture

Yeah, we were gonna do it for a client a few weeks ago too.

ivan
Creative Director at Ads of the World
jsptrck404's picture

is there anyone at bbdo that didn't get a credit on this, geez? worst part is you know it was probably the lowly ad/cw team that came up with this thing, while everyone else just pegged their name to it when they saw it. no way everyone on there had significant input.

guess those are the rewards for moving up -- i had a project a former ECD of mine put his name on, even thought the CD handled it from tip to tail, and all the ECD saw was the finished piece and his input was "cool." must be nice.

jsptrck404
Activity Score 437
Art Director |

| think small |

Guest's picture

i hope this person isn't posing as somebody he/she's not.
- my first and middle name -

Guest
Wordnerd's picture

yeah the iphone apps are a great new field for creative stuff.
http://www.youtube.com/watch?v=-j-DGrWry6k

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

My 10 year old put a beard on his little brothers face on my Iphone using this ap - had no idea until I went to show someone a picture of my kids. Kinda fun and shows this is where we're going

Guest
Guest's picture

the only "professor" with that mustache is serving drinks at a bar that only serves topless men in assless chaps all dancing to YMCA.

Guest
Guest's picture

Love it. See also their video on shaving the groin area because trimming the underbrush makes the tree look taller! youtube.com/user/gillette

Guest
just write's picture

What's so creative about this ad... it's very straight... I mean there should somthing shocking aur surprising... If so many ppl are workin on it.. y nobody noticed time above the photo which is same for all of them... thats making it look fake...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

typical...out of that enormous list of credits Proximity doesn't bother to include the individuals who actually built the thing. Probably because they couldn't do it themselves and outsourced.

Guest
theanc's picture

Funny idea.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Featured Content

Latest Collections

Advertisement