Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor.
Digital advertisment created by Saatchi & Saatchi, Sweden for Gillette, within the category: Health.
Copywriters: Petter Dixelius, Amalia Pitsiava
Art Directors: Erik Hiort af Ornäs, Lisa Engardt
Designer: Maria Wester
Planner: Per Jaldeborg
Account manager: Maria Lindskog-Klasén
Digital production: Stopp
Additional credits: Mediacom, Jung Reltions, Hardhat, Conill Saatchi & Saatchi Miami
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
How Do You Balance Lives And Livelihood in the Face of Disaster?Read More
Would You Repeat What You Say Online To Someone's Face?Read More
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More