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How To Shave Your Groin

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Digital advertisement created by BBDO, United States for Gillette, within the category: Health.

Advertising Agency: BBDO, New York, USA
Production: Proximity Canada
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Guest's picture

You don't need a video for this, just one word: CAREFULLY!

Guest
Guest's picture

?

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NastyJester's picture

I really like all of these adverts. I may be wrong, but I don't think a men's razor has ever suggested shaving anything other than the five o clock shadow before. With the advent of what most call metrosexuality and the increasing social acceptability of men using lotions and trimming unsightly hairs, Gillette have jumped right in there and said "hey, if you're going to be messing around with your nipples and knackers, use 5 blades of comfort and security and let our razors do the work for you".

After all, while you might question the need for several blades and precision trimming when it comes to beard management, you're hardly likely to set about your cock and balls with a disposable Bic, are you?

NastyJester
Activity Score 740
Copywriter
Guest's picture

hahah!!! love this scam ad...if only Al M. were these to see this :-)

Guest
Guest's picture

and whats with the crack?

Guest
Guest's picture

Done 3 years ago - and much better - for Philips' Shave Everywhere. This is just painfully obvious at trying to be funny without ever being subtle.

Guest
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