Sweat it to get it

Agency Network: 
August 2014

Senior Producer:Tim Newfang

Digital advertisment created by TBWA, United States for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art Director: Jon Soto
Director Of Production: Brian O'Rourke
Managing Director: Peter Ravailhe
Branded Entertainment Manager: Marc Johns
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Associate Brand Manager: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta, Matt Bataclan
Director Of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Broadcast Traffic: Jerry Neill

Comments (4)

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Tuco's picture
Activity Score 289

Is Gatorade trying to reduce its share of market?

kleenex's picture
Activity Score 50502

They wanted that many ads!?!?!!?? All of them were weak.

sacrilegend's picture
Activity Score 3394

It's neither a stunt, nor an ad. It's like the taint between them, and just as fetid.

HOWEVER -- had they stuck with the tongue-in-cheek approach (not the dumbed-down, celebrity-endorsement nonsense) and really played through the idea that most of Gatorade's advertisements are downright absurd -- I think we would have had a real winner here.

germanwatcheskorea's picture
Activity Score 91

i like him, the red/blue man.. he's so cute.