This branding campaign is FirstEnergy’s first - ever to not make any claims for, or even feature, the utility or its staff.
At spot’s end, supered type reads: “The new Dwayne Browder Field, built by FirstEnergy, the Cleveland Browns and the City of Cleveland.” It is the only client mention.
Digital advertisement created by Marcus Thomas, United States for FirstEnergy, within the category: Industrial, Agriculture.
Creative Director: Jim Sollisch
Art Director: Eric Holman
Copywriter: Kevin Delsanter
Agency Producer: Nikki DiFranco
Editor: Laurie Znidarsic
Production Company: Think Media Studios
Director: Geoff Yaw
Editor: Danielle Miller
Producers: Brian Glazen, Josh Booth
Assistant Producer: Marietta Guliano
Camera: Caleb Crossen, Kasey Drzazga, Keith Nickoson, Kevin Coyne, PJ Mozingo
Sound: Mike Carissimi, Patrick Ryan
Colorist: Ryan Hardy
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
The Big Game Hall of Fame: Week 1Read More
Would You Repeat What You Say Online To Someone's Face?Read More