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Agency Network: 
Published/Aired: 
January 2010
Description: 

Digital advertisment created by TBWA, Canada for Energizer, within the category: Electronics, Technology.

Advertising Agency: TBWA, Toronto, Canada
Creative Director: Joe Amaral
Art Director: Jon Lane
Copywriter: Andrew Caie
Developer: Pixel Pusher

Comments (15)

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Highest Rated

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Ok... but dont u think this is a bit drag? or is it just me? I mean it certainly is creative no doubt bout tht. But just a bit drag...

And then GOD said...
Let there be creativity!!!

dadada's picture
dadada
Activity Score 1720

Nice!

Everybody is creative, be yourself.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Ok... but dont u think this is a bit drag? or is it just me? I mean it certainly is creative no doubt bout tht. But just a bit drag...

And then GOD said...
Let there be creativity!!!

daniel ieraci's picture
daniel ieraci
Activity Score 333

Annoying. Probably would work better as a static image that didn't require the user to drag the batteries.

grog's picture
grog
Activity Score 16

Dunno, people would likely ignore any web ad during surfing but this one requires your interaction to achieve your goal (watch the video) and it's kinda funny.

Jack of all trades, master of none, though oftime better than master of one.

daniel ieraci's picture
daniel ieraci
Activity Score 333

While you do have a valid point, my only real problem is that it interferes with what the viewer was trying to do before i.e. trying to watch a video...maybe I'm just too critical...

Flurb's picture
Flurb
Activity Score 263

Hey Grog, how is working at TBWA Toronto these days?

Guest's picture
Guest

Grog totally doesn't work at tbwa toronto! I did though...thanks Grog!

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Easiest mini game ever!

sold's picture
sold
Activity Score 3305

you do this 1 time, ok. but 3-4-5 time...
for me, this is weak.

sirvan's picture
sirvan
Activity Score 29860

Ok, now THIS one makes some sense.

The other one, the "desktop widget" is just absolutely annoying stupid.

THIS one actually rewards you for using the batteries. You get your content! And that is exactly what online advertising can do.

+++

"I love some things, and don't love some other things."

Monkey1979's picture
Monkey1979
Activity Score 56

online adverts shouldn't make you have to do things to see content. I'd have left this site by now.

they are forcing you to interact, not many people will find that cool

sweejin's picture
sweejin
Activity Score 7256

It might work as an interactive banner that drives to a tactical campaign.

chris myles's picture
chris myles
Activity Score 429

good ad.

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

A bit gimmicky...

But nice...

Crazyowl's picture
Crazyowl
Activity Score 2

Srry. but done. By the same energinzer in 2006. And won at NY festival.

It loaded AoL movie trailers. When plp whant to see a trailer it appear and they have to put the batteries for the movie to stard

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