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Saving the proposal

Agency Network: 
Published/Aired: 
January 2016

Saving the Proposal

Description: 

Digital advertisment created by Saatchi & Saatchi, Israel for Elite, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Creative Director: Eran Nir
Copywriters: Lior Shoham, Liron Cohen
Art Director: Carmel Gilan
Digital Creative Director: Maayan Dar
Strategic Planning: Shai Nissenboim
Planning Supervisor: Roni Arison
Planning: Roie Gortler
Group Account Head: Idit Zukerman
Account Supervisor: Reni Bracha
Account executive: Mor Aharon
VP Production & Content: Dorit Gvili
Production: Bosmat Marmarely
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Traffic: Ronit Doanis
Post Production: Broadcast
Makeup Artist: Liat Sheinin
Director: Guy Michael
Production company: Jiminy Creative

Comments (6)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8532

Another one without a strong connection between story and product.
It must be infectious.

kleenex's picture
kleenex
Activity Score 50204

oh wow...

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Made me cry... for advertising.

damnson's picture
damnson
Activity Score 11517

:D

An axe murderer of ads.

Dzsoi's picture
Dzsoi
Activity Score 8532

Another one without a strong connection between story and product.
It must be infectious.

halaby87's picture
halaby87
Activity Score 10142

Why not anything else

SheilaKaurSanghar's picture
SheilaKaurSanghar
Activity Score 84

For going all out to let a human story unfold on its brand platform, I will definitely try out this brand if I ever found it. From that perspective, this ad did its job, and more.

Sheila

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