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Published/Aired: 
February 2011

Description

The Virtual Hacienda (found at www.elmonterey.com/hacienda) also offers other surprises, such as:
• authentic El Monterey recipes (presented by the family chef – El Cheffe),
• character bios
• behind the scenes videos and hilarious bloopers
• money-saving coupons
• a fun mobile app and ringtones featuring catchphrases and other hilarious downloadable sound bites
• a full Facebook integration
• photo uploading contests
• live streamed user-generated content, and more.

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Glut's picture

What is this? Credits? Idea? Something?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
antoniobac's picture

TLIDR

antoniobac
Activity Score 192
PUCP
Markstamant's picture

It's a fake Mexican telenovela for El Monterey frozen Mexican food. You can see entire campaign here: http://m.youtube.com/#/profile?user=Elmonterey&v=DkIkD6BPVY4&view=videos and the "virtual hacienda" here elmonterey.com

Markstamant
Activity Score 2
Ceballos's picture

En español "Monterey" está mal dicho. Se dice "Monterrey"

Ceballos
Activity Score 621
Copywriter
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