Digital Highlighter

Agency Network: 
December 2011

The first digital highlighter of its kind allows users to highlight texts online, share them via social media sites and email or save them as PDF files. A bookmarklet solution allows the digital highlighter to work on any website with text, regardless of which browser is being used.

Digital advertisment created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

Advertising Agency: kempertrautmann, Hamburg, Germany
Creative Directors: Heiko Freyland, Stefan Walz
Copywriter: Heiko Freyland
Art Director: Bastian Adam
Production Company: BlueMars
Account Managers: Elisabeth Einhaus, Niklas Kruchten, Dorothea Feurer
Programmer: Christian Pappas, Andreas Seebald
Production Manager: Matthias Muck
Technical Developer: Sebastian Maus
Technical Director: Tobias Kirchhofer
Interactive Producer: Larissa Hube

Comments (5)

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Lazarus's picture
Activity Score 1536

Great technology. Unless the agency came up with the technology, then there's nothing special here.

NicoCiego's picture
Activity Score 1033

well done.
I'm sure a lot of web surfers want something this.

DBB's picture
Activity Score 1216

Almost certain it was done...

Mayfair's picture
Activity Score 8

Not sure it will catch on but nice idea!

Martijn.'s picture
Activity Score 74

nicely done, great product also.