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Agency Network: 
Published/Aired: 
December 2012

Description

The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.

We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.

Digital advertisement created by Leo Burnett, United Arab Emirates for Dubai International Film Festival, within the category: Recreation, Leisure.

Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Dr. Raymond Hamden
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morse's picture

Cool campaign!

morse
Activity Score 18024
Art Director |

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ankitadv's picture

good

ankitadv
Activity Score 818
kleenex's picture

The Youtube test was solid.

kleenex
Activity Score 51126
Web Designer/Developer
psykart's picture
psykart
Activity Score 999
Art Director at john st
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