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Guerrilla Facebook profile takeover

Agency Network: 
Published/Aired: 
December 2010

Description

Draftfcb is looking for people interested in advertising that knocks you sideways.
Check out our international job offers at www.draftfcb.com
For Germany send your application to sandra.seedorf@draftfcb.com

Digital advertisement created by FCB, Germany for Draftfcb, within the category: Agency Self-Promo.

Advertising Agency: Draftfcb Deutschland, Hamburg, Germany
Managing Director: Penelope Winterhager
Executive Creative Director: Dirk Haeusermann
Creative Director: Bill Biancoli
Art Director: Bernhard Hörlberger
Copywriter: Alexandra Beck
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Highest Rated

ripley's picture

Ok media idea. Boring execution. Speaking of which, what would you do to a "friend" who steals your face? Hm?

ripley
Activity Score 15
exec cd network agency |

mundus vult decipi

Molecule's picture

witty

Molecule
Activity Score 435
Copywriter
The Unfulfilled Potential of Dean Cain's picture

Talk about salesmen shouting through your fucking letterbox...

The Unfulfilled...
Activity Score 18
kanakmehra's picture

There are infact just two ways to make an idea survive the test of time. Make it really great, or make it like this.
And that's in your face.

kanakmehra
Activity Score 4
Copywriter
lahaff's picture

I've seen a cople of brands using these facebook pictures to their own advantage, so maybe that's not really unique.
But this campaign worked. A couple of friends of mine were tagged so I saw it, and people in Hamburgs advertising industry did indeed talk about it.

lahaff
Activity Score 1518
Copywriter
jendecamps's picture

Good, simple idea.

jendecamps
Activity Score 31
Creative Director
Glut's picture

Next time use Linked in!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
ripley's picture

Ok media idea. Boring execution. Speaking of which, what would you do to a "friend" who steals your face? Hm?

ripley
Activity Score 15
exec cd network agency |

mundus vult decipi

lalmadv's picture

Simple and smart idea. But why "In your face!"? I don't get it.

lalmadv
Activity Score 78
Copywriter
Ads.chinaSMACK's picture

it is a bit boring, and intrusive...hardly makes draftfcb look like a super creative agency...just annoying.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

tytpol's picture

Done by Tytpol a month ago.
http://tytpol.com/TYTPOL_ADVERTISING_|_Tytus_Klepacz_Portfolio/HNY11.html

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

bernhardh's picture

By Tytpol: December 31.
By Draftfcb: December 13-14

:)

bernhardh
Activity Score 56
Art Director at Draftfcb Hamburg
krautland's picture

obnoxious video. at least the campaign was real. they tagged my profile. alas, I wouldn|t be caught dead working on beyersdorf.

krautland
Activity Score 3216
Art Director at erm... no calls please.
sinusmil's picture

geiles deutsch english, sprich die englischen wörter doch noch deutscher aus.

sinusmil
Activity Score 6
Art Director
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