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Middle seat

Published/Aired: 
February 2015

Description

Finalist of the 'Crash the Super Bowl' competition by Doritos.
From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads

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Highest Rated

mlbowers's picture

I thought this was a fairly effective advertisement and had a good use of comedy to help viewers remember the product. While it was rather predictable, I still enjoyed the humor in it and did a good job of staying with Doritos' run of comedic commercials. The ad was also effective in the sense that it was very relatable to most people. Everyone has been on a plane before and has had to face the lottery of who you're going to be seated next to. The run of actions that the guy goes through felt like something I would do to deter people from sitting by me. This ad grabbed my attention in that way and made me feel like I could relate easily to the subject. I wish that the end of the ad had been more creative though. Maybe while the mom is asleep he moves seats or does something to end it with a good laugh. This would really make the ad more memorable to the viewer. Although the ad wasn't anything too unique, I found it to be effective and portray Doritos as a desired product.

mlbowers
Activity Score 22

Marcus Bowers

morse's picture

So, he's inviting the lady with Doritos?

morse
Activity Score 18087
Art Director |

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simonreviews's picture

So predictable.

simonreviews
Activity Score 556
mlbowers's picture

I thought this was a fairly effective advertisement and had a good use of comedy to help viewers remember the product. While it was rather predictable, I still enjoyed the humor in it and did a good job of staying with Doritos' run of comedic commercials. The ad was also effective in the sense that it was very relatable to most people. Everyone has been on a plane before and has had to face the lottery of who you're going to be seated next to. The run of actions that the guy goes through felt like something I would do to deter people from sitting by me. This ad grabbed my attention in that way and made me feel like I could relate easily to the subject. I wish that the end of the ad had been more creative though. Maybe while the mom is asleep he moves seats or does something to end it with a good laugh. This would really make the ad more memorable to the viewer. Although the ad wasn't anything too unique, I found it to be effective and portray Doritos as a desired product.

mlbowers
Activity Score 22

Marcus Bowers

halaby87's picture

Good one

halaby87
Activity Score 10254
Jonathan Olivas's picture

I think this commercial was an excellent and concise ad during the SuperBowl. It brought the audience in by making it relatable by displaying the struggles of sitting in the middle seat of a plane. They stepped out of the usual, informative “Show off the product, its features, and that is it” mentality by adding this humorous situation and incorporating their product in that specific situation. Luckily for their company, Doritos can be advertised almost which ever or however they like, chips can easily be advertised in so many ways since they fall into so many situations of everyday life. I think an effective ad is an ad that the audience can remember. A great way of remembering something is through surprise. Doritos creatively surprised the audience at the end of the commercial by having the attractive lady having a baby at the last second. Doritos has been very successful in their advertisement through these similar ads before and they should continue to display their product this way instead of a boring, informative way.

Jonathan Olivas
Activity Score 2
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