Advertisement
Agency Network: 
Published/Aired: 
March 2013

Description

We decided to turn the campaign idea “good intentions don’t save lives” on its head and make people’s intentions count for once. Through a Facebook-app people create a post asking their friends for likes and donate 1 kroner to Doctors without Borders for each like they get. Each collection runs for 48 hours and only likes from your own Facebook-friends count. By setting a maximum amount you can make sure not to go bankrupt – or decide to donate more if your friends are too slow. At the end of each donation people can post a picture saying thank you to all the friends who helped them donate. The donation solution – which is actually now a permanent solution – is still running. So what are you waiting for? Sign up and turn your friends’ likes into donations! www.msf.dk/likes

Digital advertisement created by Konstellation, Denmark for Doctors Without Borders, within the category: Public Interest, NGO.

Advertising Agency: Konstellation, Copenhagen, Denmark
Digital producer: Christina Krog Madsen
Creative Director: Thomas Pries
Prototyping: Kristian Rix
Design: Michael Victor-Hansen
Programming: Rasmus Schlünsen, Mads Sülau Jørgensen
Client Services Director: Nicolai Elmqvist
Log in or register to post comments

Highest Rated

kleenex's picture

Not bad at all.

kleenex
Activity Score 51110
Web Designer/Developer
kleenex's picture

Not bad at all.

kleenex
Activity Score 51110
Web Designer/Developer
Siddarth Basavaraj's picture

hmmmm

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

lucyset's picture

Nice idea!

lucyset
Activity Score 230
Featured Content

Latest Collections

Advertisement