Kittens and Babies

Agency Network: 
October 2011


Yes. It's sooo lame to watch kitten & baby videos. Yes. It's sooo lame to share them. But we love it. And now, you can win jeans & gifts from DIESEL by watching these stupid stuff. We know, it's hard to understand but: BE STUPID! JeansLab, as Turkey distributor of DIESEL, just started a new campaign for DIESEL's last tagline: Be Stupid! Go to, connect with your Facebook account. Now your IQ is 200 points just like everybody else. Watch a kitten video. "Ohhh my gosssshhhh it's sooo cuuuuute!!!" and now your IQ is 199. Share it -thankz babe- and your IQ is 190. Comment it -"chubby cute pawzzz" and your IQ is 189.

Digital advertisment created by BIG/WDO LAB, Turkey for Diesel, within the category: Fashion.

Advertising agency: BIG/WDO LAB, Turkey
Creative Group Head: Taylan Yapıcı
Creative Director: H. Öner Şahin
Creative Group Head: Taylan
Creatives: Taylan Yapıcı, Sevkan Arıburnu, Gizem Göker, Eylül Dalgalı, Gökhan Düz
Strategy / Social Media: Beybin Esen
Development: Madde 22

Comments (6)

Log in or register to post comments
Blashyrkh's picture
Activity Score 32890

I hate spammy crap that have to be liked before continuing.

SocialStuff's picture
Activity Score 5

You don't have to like. There's a X button or click anywhere on the website.

SocialStuff's picture
Activity Score 5

Terms and Conditions:

Özlenir Giyim and BIG/ WDO LAB decline liability regarding possible IQ problems that may occur due to participation to the campaign.


deecher's picture
Activity Score 12


Temple's picture
Activity Score 11337


jackmancer2017's picture
Activity Score 6992

I think it's pretty awesome, cause for fashion it's hard to find relevance online. This did it well. I'm not sure about how well it works though, but that's another thing.