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Glitch invitation

Agency Network: 
Published/Aired: 
June 2015

DIESEL | GLITCHED INVITATION CASE STUDY

Description: 

Digital advertisment created by Fred & Farid, China for Diesel, within the category: Fashion.

Advertising Agency: Fred & Farid, Shanghai, China
Chief Creative Officers: Fred & Farid
Associate Creative director: Laurent Leccia
Creative: Alexis Chatain
Art Direction: Alexis Chatain
Media Strategy: Liang Liao
Social Media Copy Writer: Akira Luo
Digital Production: Fred & Farid Shanghai
Account Director: Claudia Anegon

Comments (7)

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Highest Rated

damnson's picture
damnson
Activity Score 11517

Did anyone go?

An axe murderer of ads.

Liviu's picture
Liviu
Activity Score 4393

Why would a fashion company to associate its brand with nerds?

halaby87's picture
halaby87
Activity Score 10142

Ok

kleenex's picture
kleenex
Activity Score 50128

cool concept.

damnson's picture
damnson
Activity Score 11517

Did anyone go?

An axe murderer of ads.

Elias Önder's picture
Elias Önder
Activity Score 481

obviously not.
the concept itself is neat, but as a nerd you ignore diesel ads to begin with.

Senorita Pastrana's picture
Senorita Pastrana
Activity Score 263

I think 2 out of 10 nerds are aware of that. Then they will pass the invitation and the ad will work...maybe

Arkadiusz's picture
Arkadiusz
Activity Score 1275

Just two questions:
1. who is the target group of Diesel?
2. who is the target group of that ad?

Anna Turkiewicz Advertising Agency
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