ADVERTISING

Delta Lingerie

A One-Time Sale

Agency: Grey

Description

Our brief was to promote “a one-time sales proposition on lingerie”; what we did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta’s Lingerie. To gain authenticity, the video clip was filmed by the model’s agent and was shot 100% on Facebook Poke, then sent to the model’s Facebook fans through the app. The Call-To-Action at the end of the video reads “A One-Time Sale! Delta.” And directs users to Delta’s website, where they can claim their discount on the specific garment the model was wearing. Technically we had a hard time dealing with this campaign, for once, you can’t save any of the videos and you can only do a one shot clip. We also had a hard time with the fact that you can only send a Poke to up to 40 people at once, which means for every 40 people we had to shoot a new version. (This happens because the app deletes all data from both iPhone’s the second the video was sent).

This professional campaign titled 'A One-Time Sale' was published in Israel in December, 2012. It was created for the brand: Delta Lingerie, by ad agency: Grey. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

Advertising Agency: Grey (ACW), Tel Aviv, Israel
Head of Digital: Dan Eblagon
Creative Director: Tomer Inbar
Senior Digital Copywriter: Daniel Barak
Production: Meital Tzoref, Ofer Klein

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