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Published/Aired: 
November 2007

Description

Photographer: Thomas A.

Advertising Agency: Halbye Kaag, JWT
Creative Director: Carsten Kaag
Art Director: William Stahl
Copywriter: Anne-Marie Mygind
Producers: Mette Stuhr & Rasmus Sanko
Director: William Stahl
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Dozer's picture

lol, nice ad!!

Dozer
Activity Score 149
kuteev's picture

LoL :—)

kuteev
Activity Score 24
General Manager
jimchristianx's picture

what the fuck was that

jimchristianx
Activity Score 116
Art Director
hhok99's picture

lol. long but good pay off.

hhok99
Activity Score 13
Freelance
djakuza's picture

shooocking! nice :)

djakuza
Activity Score 517
Art Director
thirty6chambers's picture

tanning can kill you so let's show a tanning bed LITERALLY killing you.... WTF?

thirty6chambers
Activity Score 1464
Art Director
Kateter's picture

one and a half minute for something stupid that could be shown in 15 seconds?

Kateter
Activity Score 2029
Copywriter
Ad_Man's picture

and you didn't enjoy the other minute fifteen ?
you can make a movie out of this idea... jo jo jo!

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

DwayneTucker's picture

I agree with you. It will work better short.

DwayneTucker
Activity Score 54
Photographer at Photography For You by DwayneTucker.com/ PicBloom.com / Savannah College of Art & Design / Miami International University of Art and Design |

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

Charlie Pratt's picture

This is phenomenal! Scared the crap out of me. Still laughing.

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
wildbore's picture

nice!

wildbore
Activity Score 749
Creative Director at - - -
tonytran3065's picture

haha, thats funny

tonytran3065
Activity Score 4
Student
Frits Harkema's picture

Tanning with underwear on? This is stupid!

Frits Harkema
Activity Score 713
Antwerpen
jowlis's picture

she didn't make to take her underwear off :D
funny as hell!!! :D

jowlis
Activity Score 8
Advertising manager
getconnected2001's picture

Hahaha Nice :)

getconnected2001
Activity Score 987
Art Director at New Delhi
LTFournier's picture

lame

LTFournier
Activity Score 64
Communication Design Student
jszczepaniak's picture

Hurray! Scare-tactics legitimized by an ends-justifies-the-means mindset!

jszczepaniak
Activity Score 30
Anurag Sahu's picture

Lacking positive approach... and this ad also falls in the wdf category ? Looked like the ad for a tanning machine which wouldn't fall...

Anurag Sahu
Activity Score 102
CopY Writer
beesting's picture

scary !!!!!!!!!!!!!!!!!!!

beesting
Activity Score 220
Copywriter |

keep the good work rolling!!!

Wordnerd's picture

bad taste.

Wordnerd
Activity Score 6692
Copywriter
enzo.doc's picture

nice... the model, i mean!

enzo.doc
Activity Score 73
Copywriter
martin N's picture

She's a Danish tv personality/model - her name is Mascha Vang

martin N
Activity Score 6
Heads's picture

It's the sense of humour for 14-year-old kids.
Sorry 2/10.

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

the-martinez's picture

Very stupid and not compelling ad.
0/10

the-martinez
Activity Score 30
creative director
fen1x's picture

What is wrong with this world today?

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Hector San's picture

I don’t consider this a creative ad. It’s just a nice model and a shocking end.
My question is, if I got the message, and I’m going to remember it for a long time. Is it a bad ad?

Hector San
Activity Score 15
daydream's picture

whoa

daydream
Activity Score 21
plnnr's picture

its a copy of a famous viral video from youtube,

plnnr
Activity Score 37
asdf
CGilb09's picture

I think what's more interesting about this is the fact that there are clients now advertising against tanning beds. I always figured that would be the next to come after tobacco.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

jowlis's picture

I've seen this on youtube before, only I never thought it's a cancer society's ad... Although it makes sense..

jowlis
Activity Score 8
Advertising manager
angelbuer's picture

Terrible ad--repulsive tactic--no sale-- remember the basics—shock therapy only works on those needing a lobotomy--target audiences will be insulted not enlightened—after all look at what you just told them about what you think of them—convince them don’t convict them! --Don't indict them-- Inspire them!

angelbuer
Activity Score 12
aadi's picture

WTF...
Very powerful...

aadi
Activity Score 230
Copywriter
bluesprint's picture

that is some serious dumb shit

bluesprint
Activity Score 44
Other
Guest commenter's picture

lol wow i love this!

Guest commenter
Guest's picture

wow this really was bad

Guest
ArtDirectThis1's picture

Sweeet. I certainly get the point. Total guy ad though..I had no idea guys were big on tanning.

ArtDirectThis1
Activity Score 6
Copywriter at Art Center College of Design
ArtDirectThis1's picture

Sweeet. I certainly get the point. Total guy ad though..I had no idea guys were big on tanning.

ArtDirectThis1
Activity Score 6
Copywriter at Art Center College of Design
Brainchild Theories's picture

wayyyyyyyyyyy tooooooooooooo long! I see the ones who love this are lovin it for an entirely different reason :) and now I'm terrified of tanning beds.

Brainchild Theories
Activity Score 74
Graphic Designer at Transmedia Creative
Temple's picture

Still crap after all those years.

Temple
Activity Score 11341
Creative Director
Memetic's picture

That's dumb. It's like showing a F1 car with Lucky Strike branding having a crash and saying "Cigarettes can kill you"

Just lame on every level.

Memetic
Activity Score 150
Copywriter
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