Toy stories, Air delivery
School: Miami Ad School
Description
For most people, refugees children are just a news headline. These children, however, used to have lives similar to ours. Their toys can attest to that.
People cannot identify with what they haven't experienced. Refugee children are nothing but a headline for some and a statistic for others. We want to humanize them, which is only possible by sharing their stories. Toys will come to life on the doorsteps of different landmarks in New York City., reporting tales of a happier time prior to the war with their owners.
This student campaign titled 'Toy stories, Air delivery' was published in United States in September, 2016. It was created by ad school: Miami Ad School. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 7 years ago.
Credits
Advertising Agency: Miami Ad School, USA
Art Director: Hellen Caballero
Copywriter: Imen Soltani, Vasundhara Sharma
