Mobilizing The 12th Man

Agency Network: 
July 2013

Mobilizing The 12th Man - Case Study


For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. After average results throughout the season and with the year's most important game approaching, historical Tunisian team, C.S Hammam-Lif needed the support of their fans. To reconnect the fans with the Club, we allowed supporters to cheer for their team without being in the stadium. With a downloadable mobile application that connects every fan to 40 giant speakers placed inside the stadium during the game: The 12th Man app.The app enables fans to support their team inside the stadium while watching the game live on TV.
A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing... The more fans press on the icons, the louder the sound in the stadium.

Digital advertisment created by Ogilvy, Tunisia for CS Hammam-Lif, within the category: Recreation, Leisure.

Advertising Agency: Memac Ogilvy Label / OgilvyAction, Tunisia
Executive Creative Director: Nicolas Courant
Conceptualizer: Mehdi Lamloum
Copywriter: Sascha Kuntze
Graphic Designers: Gerald Heraud, Leo Ehrlich, Alexandre Chaulet, Niv Banhiamad, Yosri Mimouna
Managing Director: Syrine Cherif
Business Director: Mouna Ben Hammouda
Agency Producers: Bedis Benamor, Ali Abdennadher, Zied Ben Zlaoui
Digital Development Company: Atelier 216
Managers: Mehdi Larguech, Med Habib Mesbah
Project Manager: Ghazi Triki
Sound Engineer: Mustapha Boussabat
Developer Engineers: Aref Ben Saad, Issam Babchia
Integration Developer: Bilel Saoudi
Graphic Designer: Ali Bhiri

Comments (9)

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monoliz's picture
Activity Score 1304


kleenex's picture
Activity Score 51022


lecker's picture
Activity Score 18

Congrats …

Lars Ecker

hmaffia's picture
Activity Score 746


Irina Kaiser's picture
Irina Kaiser
Activity Score 60

Extraordinary! I even shed a tear.

Stanley Chrislie's picture
Stanley Chrislie
Activity Score 22

Very nice concept hahai

gashasne's picture
Activity Score 3

nice one

Austin Video Production's picture
Austin Video Pr...
Activity Score 1310

Interesting. A wild connection between technology and the need for human interaction.

marcbaakliny's picture
Activity Score 7