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Frozen in the clouds

Agency Network: 
Published/Aired: 
April 2013

Description

Launch new frozen yoghurt, Cloud 9 to a notoriously hard to reach and harder to impress audience of young, urban foodies. Send personalised tubs of Cloud 9 - 50,000 feet into the sky to be frozen.This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involved an audience via Australia’s top food bloggers.

Digital advertisement created by Grey, Australia for Cloud 9, within the category: Confectionery, Snacks.

Advertising Agency: Grey, Melbourne, Australia
Creative Director: Michael Knox
Creatives: Laura Petruccelli, Rohan Cooke, Sharon Condy, Josh Murrell
Production company: Will O Rourke
Producer: Josh Mullens
Business Director: D'arne Buckley
Head of Broadcast: Sandi Gracin
Strategist: Alice Atherton
Senior Account Manager: Catherine McDonald
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Highest Rated

kleenex's picture

Fun.

kleenex
Activity Score 51098
Web Designer/Developer
ankitadv's picture

nice video awesome

ankitadv
Activity Score 818
Kentroofer's picture

Awesome video - and fantastic marketing idea. Brilliant

Kentroofer
Activity Score 4
Other
kleenex's picture

Fun.

kleenex
Activity Score 51098
Web Designer/Developer
P-syco's picture
P-syco
Activity Score 267
CommandZ's picture

Yet one more video of something going into the upper atmosphere. But this time it's not gratuitous!

CommandZ
Activity Score 2498
Creative Director
lucyset's picture

Cool idea!

lucyset
Activity Score 230
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