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Let's do this

Published/Aired: 
October 2011
Chevrolet Digital Ad -  Let's do this

Description

URL: http://letsdothis.com/

Chevy is launching their new compact car today, the Sonic, by literally “launching” it. Goodby, Silverstein & Partners have created a live stunt by hoisting a Chevy Sonic to the top of a 100 ft tower in LA. Streaming live at Let’sDoThis.com, users can 'click' to push the Sonic closer to the edge. One final click will eventually make it go over, where it will get caught by bungee cables attached to a hydraulic crane, creating a social media-powered bungee jumping car.

Digital advertisement created by Goodby Silverstein & Partners, United States for Chevrolet, within the category: Automotive.

Advertising Agency: Goodby Silverstein & Partners, USA
Associate Creative Director: Andrew Bancroft
Creative Director: Joakim Borgstrom
Associate Creative Director: Niklas Lilja
Art Director: Javier Torok
Copywriter: Damian Fitzgerald
Broadcast Producer: Dan Watson
Senior Interactive Producer: Eric Shamlin
Production Company: Motion Theory
Director: Adam Sadowsky
Executive Producers: Javier Jimenez, Patrick Nugent
Producer: Buddy Enright
Director of Photography: Kurt Stevens
Creative Director: Hector Alvarez
Lead Engineer: Dan Busby, David Mesloh, Kenny Abney
Fabricators: Davis Galligan, Chris Stockton, David Paris, Matt Samsel, Will Reeve, Mike Russek
Engineer: Sam Leventer
Assistant Engineer: Donovan McLean
Production Coordinator: Gilles d'Amecourt
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Highest Rated

Temple's picture

Excellent consumer engagement. So good to see something different from the quadrillionth FaceBook application.

Temple
Activity Score 11341
Creative Director
JavierGarza's picture

Nice site

JavierGarza
Activity Score 150
Freelancer ( marketing, advertising, e-marketing, seo , sem , social media) |

http://allaboutmktg.posterous.com | http://www.twitter.com/javierge

Bianconiglio's picture

Trying to play but nothing happens. WTF?

Bianconiglio
Activity Score 406
Copywriter
Temple's picture

Excellent consumer engagement. So good to see something different from the quadrillionth FaceBook application.

Temple
Activity Score 11341
Creative Director
sirvan's picture

Hmm. Wondering about the British VO. Otherwise, a fairly simple, tight promotion.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

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