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Wine

Campaign
Agency Network: 
Published/Aired: 
November 2017

Description

Chai Break is a popular cafe in India that aims to resurrect the lost flavour of 'chai' or 'tea' amongst the youngsters of today who are driven to break away from local traditional hits and are slowly shifting their likes to cuisines/beverages that are more internationally acclaimed.

Chai Break has strengthened its presence in India with 11 outlets, thronging the cities of Kolkata, Bhubaneswar & Durgapur, while charming their favourite goers with a variety of 'chai' & a bouquet of cuisines such as Italian, Chinese, Thai & Indian.

Their unique range of teas reflect the essence of true Indian culture while reinventing some age-old favourite beverages.

Digital advertisement created by Monkey Wrench, India for Chai Break, within the category: Non-Alcoholic Drinks.

Caption

People often travel as far as Jura - the southern tip of France - for a bottle of wine, when even now the world's most exotic beverage is available for 2 rupees.
Celebrate Chai - the biggest local favourite close to you.

Advertising Agency: Monkey Wrench, India
Creative Director: Ashis Mridha
Art Directors: Dorin Burh, Shalaka Rawat
Copywriter: Madhura Chakravarty
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