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New footage marslanding

Agency Network: 
Published/Aired: 
May 2008

Description

Digital advertisement created by DDB, Netherlands for Centraal Beheer, within the category: Finance.

Advertising Agency: DDB Amsterdam, The Netherlands
Art Director: Ruben Sonneveld
Copywriter: Robert van der Lans
Illustrator: Joris Blomjous
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HV's picture

The Dutch like thier space center stories:

http://uk.youtube.com/watch?v=uETbf0_0f80&feature=related

http://uk.youtube.com/watch?v=x_iPvUWyzhE

I like the previous films better!

HV
Activity Score 212
Art Director
kurtberengeiger's picture

I don't get it.

kurtberengeiger
Activity Score 7323
Copywriter
XL's picture

Can anyone translate the copy? I'm sure it will be more meaningful if we know who and what is being advertised.

Gotta give em props for their timeliness, though. They got this together in a hurry considering the Phoenix just landed 5 days ago. So, that's cool, I guess.

XL
Activity Score 214
TASTELIFEBETTER's picture

centraalbeheer is an insurance company. The ad here shows when to call them.
Since everything went as per the calculations and pre-planning done by the NASA scientists for the launch of the satellite for Mars, except the parachute fall on the aircraft itself (which actually was not so in the real case, its just a kinda spoof). Here after this everything goes vain, the whole project is useless, the loss of many million dollars. So its now the time to call an insurance agency, here in this case is centraalbeheer.

TASTELIFEBETTER
Activity Score 120
STUDENT
miko1aj's picture

hahaha. I wonder if it's real ad? Someone knows? It's very funny.

miko1aj
Activity Score 3086
Temple's picture

Oh Centraal Beheer, a reason to enter advertising.

Temple
Activity Score 11341
Creative Director
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