Send your Facebook profile to Cape Town

Agency Network: 
February 2013

Cape Town Tourism: Facebook Holiday


Our client, Cape Town Tourism, briefed us to come up with an on-line campaign that also promotes the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google. So we thought, we can’t send everyone to Cape Town, so let’s send their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.

Digital advertisment created by Ogilvy, South Africa for Cape Town Tourism, within the category: Transport.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jaques Massardo, Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Business Unit Director: Adrian Varkel

Comments (9)

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jackmancer2017's picture
Activity Score 6992

Good idea :) I think when people participate it's more fun for Cape Town then it is for themselves, but it's a surprising way to use Facebook.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Kinda done for VisitNorway. And it was also a Future Lion finalist in 2010.

Here's the case video:

tintinchief's picture
Activity Score 8

Love it!

Liviu's picture
Activity Score 4393

amazing work and good use of Facebook.

hmaffia's picture
Activity Score 746

That´s really great.

Congrats, guys!

Meredith Singh's picture
Meredith Singh
Activity Score 407

Love it.

I would suggest you mercilessly tighten up the video by at least 15 seconds, maybe 30. Get rid of a bit of the repetition in the voiceover and it could help you win some good awards.

kleenex's picture
Activity Score 50174


sacrilegend's picture
Activity Score 3394

Outstanding. Just outstanding.

JustinCarrasquillo's picture
Activity Score 563

Wonderful work! Great concept!