Advertisement

Quitter, A smoke-free social media experience

Agency Network: 
Published/Aired: 
May 2010

Description

Quitter was a service directed to young people inside a popular Finnish social media called IRC Gallery. Quitter designed by hasan & partners Helsinki made it worthwhile not to smoke. In Quitter people answered questions about smoking. With each answer they received credits which could be used as real currency to buy real products in the Quitter Store. Finally instant gratification can be obtained by not smoking.

Account Manager Antti Zetterberg

Digital advertisement created by Hasan&Partners, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Ossi Honkanen
Copywriter: Timo Iivari
Illustrator: Mikko Juhola
Log in or register to post comments

Highest Rated

Billoughsby's picture

Love that logo parody, though. I want a t-shirt of it. Er, as long as it's free, of course.

Billoughsby
Activity Score 5144
Art Director |

That's it.

morse's picture

Sounds like a really good campaign. Other countries should start this too.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture

i like the idea and the application.. its really good and like "morse" said it should start in other countries as well

everartz
Activity Score 7613
Art Director |

| everartz |

CuriousPencil's picture

Teenagers. Like. Free. Stuff. The 'metrics' used here show only that they visit the site to collect their rewards. That the cancer society has spent loads on giving away free stuff. And that Finnish teenagers aren't stupid when it comes to spreading the word to their friends about some Grown Up Do-gooders' Site giving away Stuff For Free. Really not convinced about anything this shows at all, sorry.

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

Love that logo parody, though. I want a t-shirt of it. Er, as long as it's free, of course.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Marlus Lau's picture

Well, it seems to have caught kids attention. That's already a good sign. It seems to be straight and plausible.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Featured Content

Latest Collections

Advertisement