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Quest for the Joyville Taster

Agency Network: 
Published/Aired: 
February 2013
Cadbury Digital Ad -  Quest for the Joyville Taster

Description

http://www.cadburydairymilk.co.uk

We wanted to remind consumers why they love the taste of the Nation's favourite chocolate, Cadbury Dairy Milk by offering a once in a lifetime chance to become the first ever 'Honorary Cadbury Taster'. All they needed to do was describe the taste in one new word, being as inventive and creative as possible to define the great taste, and try some while they were at it to inspire them. A digitally centric campaign supported by always-on community marketing, PR and sampling to get the Nation tasting. Have you got what it tastes?

Digital advertisement created by hypernaked, United Kingdom for Cadbury, within the category: Confectionery, Snacks.

Advertising Agency: Hypernaked, London, UK
Creative Director: Oliver Green
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venom_elite's picture

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venom_elite
Activity Score 772
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venom_elite's picture

This is fucking atrocious. I filled out an annoying-ass captcha for the payoff to be "Yay! You are human.."

WTF...?

venom_elite
Activity Score 772
Art Director
venom_elite's picture

_

venom_elite
Activity Score 772
Art Director
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