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World Literacy Month

Agency Network: 
Published/Aired: 
September 2016

BURGER KING | World Literacy Month

Description: 

The campaign saw the chain post menus written in gibberish at one of its drive-thru restaurants in the U.S. to show the other approximately 80 percent what it feels like to be illiterate.

Digital advertisment created by Code and Theory, United States for Burger King, within the category: Food.

Advertising Agency: Code and Theory, New York, USA
Group Creative Director: Brad Dixon
Associate Creative Director: Mike Latshaw
Art Director: Daniel Nosonowitz
Junior Visual Designer: Riley Walker
Associate Strategy Director: Kelly Meyers
Community Manager: Hallie Martin
Group Account Director: Jill Bernstein
Executive Producer / Content: Jeremy Fox
Content Producer: Jos Diaz
Associate Producer: Shaina Thomas
Partner: Steve Baer
Director of Client Services: Dotty Giordano
Production Company: BrehmLab LLC
Director: Fred Brehm

Comments (3)

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Highest Rated

YeahOk's picture
YeahOk
Activity Score 2

Are you kidding? Burnett did this exact same thing two years ago... It was called "The Literacy Store".

kleenex's picture
kleenex
Activity Score 50602

interesting concept, but I do not think it does anything.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19601

Works for me

YeahOk's picture
YeahOk
Activity Score 2

Are you kidding? Burnett did this exact same thing two years ago... It was called "The Literacy Store".

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