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Singing in the shower

Published/Aired: 
December 2009
Burger King Digital Ad -  Singing in the shower

Description

Check out the site: http://www.burgerking.co.uk/showercam

The British ad campaign includes a Web site targeted toward men 18 and older that features a daily video billed as “the world’s first guilt-free shower-cam.” Just click play to watch a tone-deaf girl in a bikini “shake her bits to the hits.” Each day, viewers can also vote on what song the little lassie will sing tomorrow and what bikini she will don (I voted for “You’re So Vain” and the saucy lil’ number with the fried eggs on the top).

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Highest Rated

bobby666's picture

interesting way to engage the audience but wht's the outcome ultimately... in terms of sale and revertal

bobby666
Activity Score 1460
RMG Connect, India
AmOgodzzz's picture

Burger King is really trying to milk the success they've had with previous interactive campaigns, but it's not working for me anymore.
Subservient Chicken was quirky and interesting, but this stuff is a little too contrived and stale.
And that creepy "King" character from the US TV commercials: WTF?

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
bobby666's picture

interesting way to engage the audience but wht's the outcome ultimately... in terms of sale and revertal

bobby666
Activity Score 1460
RMG Connect, India
satrianee's picture

Serving two basic instincts. Feed me while you f... me.

Just ignoring this one.

satrianee
Activity Score 3748
chamindarathnayake's picture

he he ..

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Kunz's picture

sad entertainment for the heck of it. bullshit.

Kunz
Activity Score 148
Creative Director at 141Sercon
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