Far til 14 - Mobile game

Agency Network: 
October 2016

Case Video: Far til 14 for Bilka - Danish Supermarket Group


The solution is a full blown game, wrapped in the entertaining tv-universe that most Danes are familiar with: Far til 14, or “Father of fourteen children” where people can get real products for the time they spend playing the game.

Digital advertisment created by Duckert & Partners, Denmark for Bilka, within the category: Retail Services.

Advertising Agency: Wibroe, Duckert & Partners, Copenhagen, Denmark
Creative Director: Henrik Juul
Group Account Director: Morten Sune Jonas
Game Studio: Copenhagen Creators
Platform Owner: Pointvoucher

Comments (1)

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kleenex's picture
Activity Score 50548

The idea certainly worked.