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The BIC Prank

Agency Network: 
Published/Aired: 
May 2010

Description

You can watch more similar pranks on the official Bic Prank YouTube channel:
http://www.youtube.com/bicprank

Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic.

The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks.

The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal.

Digital advertisement created by Jung von Matt, Germany for BIC, within the category: Office Equipment.

Caption

THE BIC PRANK - With BIC you sign everything!

Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Creative Directors: Michael Häussler, Florian Kitzing, Arndt Poguntke
Art Director: Armand Lidtke
Copywriter: Manuel Wenzel
Additional credits: Jin-Woo Bae, Sebastian Flemmig
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jackmancer2017's picture

Hehe, goodjob JVM.

jackmancer2017
Guest's picture

That is fantastic!!! Seems to be a really good copywriter.

Guest
hufflepoff's picture

ahaha! Nice!

hufflepoff
Activity Score 430
Art Director at shwing
TommyO's picture

I didn't like it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

paumarques's picture

si és real m'agrada, sino, també. jej.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

jajaja!

Guest
Guest's picture

really bad

Guest
Guest's picture

Cool!!

Guest
gon_enelcamino's picture

malisimo

gon_enelcamino
Activity Score 838
Underground
Guest's picture

Geiler Scheiß!

Guest
Guest's picture

Good work JvM!

Guest
Guest's picture

Something similar was done a couple of years ago for Virgin Mobile. The ad line was - Be careful what you sign. It had Wyclef Jean signing an autograph for some trailer park woman and after he signed it, he realised he had married her. The commercial ends with the line and we see Wyclef Jean washing the dishes or doing the laundry for that woman.

Guest
velle's picture

LMAO you sneaky buggers! :D
moar, moar... and ill love BIC FOREVER! :)

velle
Activity Score 1550
Copywriter
Temple's picture

lol

Temple
Activity Score 11341
Creative Director
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