Sobriety Test Mobile App

Agency Network: 
September 2011

Beck's: Sobriety Test Mobile App


We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is - a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there’s no going Beck’s!

Digital advertisment created by Leo Burnett, Serbia for Beck's, within the category: Alcoholic Drinks.

Links to the App: iPhone, Android
Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulovic
Art Director: Rade Saptovic
Copywriter: Dubravka Strbac / Vukojevic
Additional credits: Vladimir Vucicevic, Andreja Milkic

Comments (14)

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Highest Rated

kaytav's picture
Activity Score 3

No one will use it, specially if he is drunk

Dr. Dockta's picture
Dr. Dockta
Activity Score 35

WTF!? I hope no one really uses it for testing driving abilities.

Nuntype's picture
Activity Score 71

Kind of cool idea but I think the approach is way too cavalier for something as serious as drink driving

bate_palmas's picture
Activity Score 1479

I wish they had used the insight more cleverly!!! Great insight, great use of the logo, very so-so execution.

kleenex's picture
Activity Score 51044

not bad, but will the people really use it???

VGreg's picture
Activity Score 18

Nice idea!!!
Keep it up

jackmancer2017's picture
Activity Score 6992
NicoCiego's picture
Activity Score 1033

oh, nice one becks.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Totally useless app!

If you have to take a test in the first place, you've obviously been drinking and therefore leave the car.

Stupid app.

No stars.

raulbanderas's picture
Activity Score 357

No one will use it, specially if he is drunk

Glut's picture
Activity Score 3935

nice approach!

drunk dave's picture
drunk dave
Activity Score 1066

What cars are they driving in Serbia that you need to use a key and not the remote?

aniruddha.chowkidar's picture
Activity Score 15

No drinking and driving, message delivered.

kaytav's picture
Activity Score 3

No one will use it, specially if he is drunk

satyen4uall's picture
Activity Score 2

:) cool idea...let's see how long it works & how much the people like it