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Sartalics

Agency Network: 
Published/Aired: 
August 2011

Description

Have you ever wished there was an easy way for people to decipher when you're being sarcastic in an email or tweet? This year's BBH Barn interns have your answer: Sartalics, a reversed italics that will let people know when you're being sarcastic.

Digital advertisement created by BBH, United States for BBH, within the category: Agency Self-Promo.

Advertising Agency: BBH NY, USA
Art Director / Copywriter: Nathan Hoang
Directors / Producers: June Kim, Blake Gilmore
Voiceover: Peter Ostella
Additional credits: BBH Barn Advisor Julie Levin
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Highest Rated

KbxAds's picture

i am always sarcastic but i write in straight font

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

sirvan's picture

Why? Who the hell cares?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

I don't see adults doing this whole petition thing. Perhaps teenagers? I am afraid it's going to bomb big time. Cute video presentation though.

atb2005
Activity Score 13557
kleenex's picture

This is a crisis of the biggest proportions. We must band together to fix it........

kleenex
Activity Score 51110
Web Designer/Developer
Lazarus's picture

Interesting.

Lazarus
Activity Score 1536
Creative Director
Lazarus's picture

Nice attempt at creating something completely useless.

Lazarus
Activity Score 1536
Creative Director
Bob.C's picture

I believe we have things called emotions for the odd occasions we need that & they don't require reprogramming the world. But nice try ;-)

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

jeph's picture

Right. Because EVERYTHING should always have a point. (Where's my Sartalics, now?)

C'mon guys. This is fun. This is artsy. This is rebellious. It may not sell a damn thing, but it gives users a sense of reprogramming/rebuilding the world. Hell. Just enjoy it.

jeph
Activity Score 156
Copywriter
KbxAds's picture

i am always sarcastic but i write in straight font

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

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