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BBC Make Me

Agency Network: 
Published/Aired: 
May 2017

BBC MAKE ME

Description: 

BBC MAKE ME is a first of its kind interactive mood matcher for content. It lives natively on Facebook and catalogues more than 150 clips based on moods rather than programs.So if the user wants to feel happy, BBC MAKE ME serves them something that will make them laugh. Or if they want to feel sad, BBC MAKE ME serves them something emotional. BBC MAKE ME was created to tackle the fierce competition for 16-24 year-olds’ attention and to establish BBC as a brand that has relevant content ‘for them’.

Digital advertisment created by BBC Creative, United Kingdom for BBC, within the category: Media.

Advertising Agency: BBC Creative, London, UK
Creative Directors: Aidan McClure, Laurent Simon
Art Director: Arvid Harnqvist
Copywriter: Amar Marwaha
Producer: Ivana Bohuslavova
Marketing: Daniel Walsh
Production Company: Media Monks

Comments (2)

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jerrygys's picture
jerrygys
Activity Score 4

A revolutionary medium.

kleenex's picture
kleenex
Activity Score 50582

nice.

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