The Good Road

Agency Network: 
April 2014

Save a few lives. Take the Good Road.


Digital advertisment created by Ogilvy, India for Bangalore traffic police, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Bangalore, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Shamik Sengupta
Executive Creative Director: Joono Simon
Business Heads: Poran Malani, Tithi Ghosh
Creative Technologist: SV Ramanan
Creative Director / Art Director: Vinci Raj
Creative Director / Copywriter: Sraman Majumdar
Illustrator: Sneha Nidhin
Account Management: Asheesh Malhotra, Purab Bhat, Heval Patel, Sindhu Menon, Akshatha Poojari, RV Ishwar
Tech Partner: Circuitects
Production Houses: Eye Wish / Adbhut Films, Triangle Films, Rolling Dice
Additional Advertising Agencys: Yousef Anani, Hemanth Kumar, Vishwanath, Srikanth, Arun, Jayanth, Abhilash, Ayelin, Kegan, Raka, Arvind

Comments (6)

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kleenex's picture
Activity Score 51044

Must have item.

saya's picture
Activity Score 353

well done!

damnson's picture
Activity Score 11517

Pretty damn great idea!

An axe murderer of ads.

S.Shivaramakrishnan's picture
Activity Score 6

Great to hear that the Bangalore Traffic Police have already taken steps to make sure this amazing idea is adopted by everyone. They are starting with their own men-in-white and will soon encourage the public to take it up as well.

BLACKPIXEL's picture
Activity Score 468

nice and new

Divya Padavarat's picture
Divya Padavarat

Great idea to attract young consumers and tackle the issue.