More Than 70

Agency Network: 
March 2017

JWT [AzMina] #MoreThan70


In Brazil, women earn, on average, only 70% of what men make. So, we invited 3 of the biggest singers in Brazil to question the pay gap. During the campaign, their songs played only 70% of their reproduction time. This experience happened in different audiovisual entertainment platforms: Spotify, Youtube, Pay TV, Radio Stations and Social Media.

Digital advertisment created by JWT, Brazil for AzMina, within the category: Media.

Advertising Agency: JWT, São Paulo, Brazil
Chief Creative Officers: Ricardo John, Rodrigo Grau
Creative Directors: Renata Leão, Rodrigo Da Matta
Art Director: Gabriella Marcatto
Copywriter: Breno Ferreira

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Activity Score 50204