Multiple Girlfriends App

Agency Network: 
May 2011

Axe Multiple Girlfriends App - Axe Dark Temptation


Digital advertisment created by Ogilvy, Tunisia for Axe, within the category: Health.

Advertising Agency: Memac Ogilvy Label, OgilvyAction, Tunisia
Creative Director: Nicolas Courant
Associate Creative Director: Gérald Héraud
Digital Planner / Conceptualizer: Mehdi Lamloum
Art Director: Yassine Boughaba
Web Producer: Bedis Benamor
Web Developer: Kais Ezzine / eKay Consulting

Comments (7)

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raven's picture
Activity Score 204


sirvan's picture
Activity Score 29860

Will Facebook "officially" allow this to happen? In my experience they're very tight w/ marketers futzing w/ their core features.


"I love some things, and don't love some other things."

Tommy G.'s picture
Tommy G.
Activity Score 897

It would never happen.

esheigwapings's picture
Activity Score 48

This is smart! Very viral :) People, this is just an app. It's not messing around the real relationship status feature of Facebook since that'll never happen. says

atb2005's picture
Activity Score 13557

@Ben Dover

Read first, and then post. The person before you said it was an app. This page says it's an app. Visit the site, and you'd see it's an app.

Great job, Ogilvy!

Glut's picture
Activity Score 3935

That´s right @ ben dover

Ceballos's picture
Activity Score 621

This campaign is disgustingly sexist, like 90% of AXE campaigns.
Change or die!